» We are passionate about strong brands.— Thomas Redl, CEO
With a wide range of traditional brands in the food and drink sector, such as Gasteiner, AUER, Honigmayr, Blaschke and GOAL, we are committed to Austrian products. «
Passion for Taste
At Alpine Brands, we are committed to the marketing and distribution of Austrian food and drink brands. Each day we go the extra mile to give you the best quality and authentic brand experiences.
We are passionate about our brands
Our mission is to convey a strong sense of our brands to national and international consumers. Strong products need a strong voice. In the modern world, that means responding to constantly changing markets with innovation and agility. We relish those challenges!
Strong brands –
a strong location
From Austria to overseas
Our brands have deeply rooted traditions in Austria – Gasteiner has a history of 90 years as an Austrian brand, and AUER a whole century. Having grown up with these brands, for many people in Austria and abroad it is not only Mozart, Hallstatt and Salzburg that evoke Austria, but also our brands. Our sense of that responsibility drives us daily to develop the brands with care and respect for that tradition.
Quality meets innovation
Long years of experience in the food and drink industry, together with the highest quality standards thanks to product safety and production in Austria, are combined with innovation and fresh ideas. As the Greek philosopher Heraclitus once said, “The only thing constant in life is change”.
Each day we work to update and advance our brands, while upholding their values and traditions.
From the highest peaks.
With the power to move mountains.
Gasteiner crystal-clear water is purest mountain water, flowing from the highest peaks at over 2,200 meters above sea level, in the original and virtually untouched High Tauern National Park, a rare exception today.
100 years AUER.
Delicacy x crispness
AUER has been at the forefront of Austrian baking since 1920. Thanks to their taste, consistency and form, AUER wafers are distinctive and unique – they are made to be shared and turn delight into a memorable experience.
The pure taste of nature.
The honey in each Honigmayr jar is 100% natural. Over 100 years of experience, close contact with apiaries in Austria and the best regions of the world and focus on its core competence have made Honigmayr the ultimate partner for honey in the retail and gastronomy sectors.
Refreshing fun for the family
GOAL makes refreshing and convenient drinks from popular fruits, whether in a handy carton or PET bottle for when you’re on the go. GOAL offers tasty drinks with no need for a guilty conscience: Our refreshing drinks are healthier than most soft drinks, but more drinking fun than water.
Austrian confectionery tradition since 1921
The original Blaschke coconut macaroon was invented by master confectioner Johann Blaschke in Traiskirchen in 1921. Since then the Blaschke coconut macaroon has been a favourite treat among Austrians and has long gained “cult status” thanks to the perfect combination of select ingredients and quality.